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Industrial advertisements often seek to generate increased consumption of their services or products via ” branding “, which associates a product identify or image with certain qualities in the minds of shoppers. On the other hand, advertisements that intend to elicit a right away sale are generally known as direct-response promoting Non-industrial entities that publicize more than consumer services or products embody political parties, interest groups, spiritual organizations and governmental companies. Non-profit organizations could use free modes of persuasion , resembling a public service announcement Promoting may help to reassure workers or shareholders that a company is viable or successful.
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