How Custom Printing Services Can Help Your Business

There are many ways to advertise your business. The most common methods include digital marketing and mainstream media like radio and TV. However, these types of advertising can be very costly for small and upcoming businesses.

Custom printing services offer affordable options to help you build brand recognition and customer loyalty. These companies offer various products, from pens and coffee mugs to pillows, wall art, and business cards.

Marketing Materials

Print marketing materials are an integral part of any business. From brochures to door hangers, posters to table tents, they help you build your image and reach potential customers.

The best printing services offer quality materials that bolster your company’s image and convey your marketing messages. They also deliver your materials quickly and at a cost-effective rate.


Catalog printing is a versatile and impactful marketing tool that offers a variety of benefits for businesses. Whether distributed through direct mail or handed out at events, catalogs showcase the full range of products and services a business offers, helping customers make informed purchasing decisions.

Unlike other forms of marketing that are quickly discarded or forgotten, catalogs pique the interest of potential customers and encourage them to take action. Choosing the right paper and finish can be the difference between a catalog that gets tossed or one that’s hard to put down.

Whether creating a course catalog for a community college, curating a real estate booklet, or designing an inspirational lifestyle magazine, Cottrell Printing custom services have you covered. Choose from various sizes, paper types, and binding options to meet your needs.

Business Cards

A well-designed business card is a crucial marketing tool for any small business. It’s a portable, cost-effective way to promote your business and can help set you apart from competitors.

When choosing a printing service, look for one that offers a variety of custom business card designs and templates to fit your brand’s style. Some services also offer add-ons, like foil stamping and embossing, to enhance your cards’ visual appeal.


Brochures are a cost-effective way to keep customers up-to-date on your products or services. They can be handed out, mailed, or even included in packages.

Whether highlighting idyllic tourist spots in travel brochures or introducing wedding package deals, custom-printed brochures are an affordable marketing tool for all kinds of businesses. They also make excellent promotional materials for trade fairs.

A brochure can be printed with different folds, from the tri-fold to the fits-in-your-pocket 5.5″ x 8.5″. The options available depend on your flat paper size and folding style. You can also have your brochures with UV to add moisture and abrasion resistance. This makes them durable and long-lasting.


Folders are a cost-effective way to spread your marketing message. When handing out price lists, brochures, or sales sheets, folders keep your information organized and professional. They are valuable for mortgage brokers, insurance agents, real estate professionals, painters, and other home service businesses.

Choose from standard presentation or pocket folders with glued pockets, or upgrade to a custom-designed folder with additional features such as inserts, velcro closures, and even specialty shapes. Enhance your design with lamination or selective varnish for a special raised effect.

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