BI Reporting - 3 Ways Domo has Changed it for Good

BI Reporting – 3 Ways Domo has Changed it for Good

The company intelligence (BI) / analytics house has evolved significantly about the final twenty many years, like a shift away from traditional BI reporting in the approach, in direction of modern BI that satisfies the calls for of present day companies.

BI Reporting is No Longer the Emphasis

In the early days of BI, there ended up two key aim places which includes traditional reporting (which normally intended hugely formatted, pixel-fantastic reports such as money studies) and OLAP style investigation throughout dimensions and steps (using pre-created and then later dynamically modeled cubes). The most well known platforms of the time have been initially centered about quickly, pre-calculated, file-based OLAP evaluation. This was immensely preferred as it was performant and also enabled company consumers to slice and dice across their core proportions.

The utilization much more suitable to this discussion is what could be termed “bi reporting”, which in essence aided companies recreate their paper stories in a BI platform, with a high degree of layout regulate, offering consumers a familiar knowledge to their paper stories, even though leveraging their data dynamically for interactions these types of as slicing with dimension dropdown menus and additional.

The Marketplace Moved to Visualization and Assessment

When by the 90’s and into the 2000’s the BI reporting agenda was quite preferred, above time it became clear that extremely formatted studies, pixel-great studies and just the much more antiquated strategies of what “reports” need to be altered, to put it simply just. The emphasis moved from recreating paper experiences on line much far more to driving insights out of organization’s worthwhile information resources with simpler-to-use, enterprise-focused visualization and evaluation equipment.

This alter in focus and resulting demand from customers gave rise to the nicely-known “data visualization” vendors that entirely changed the marketplace and expanded it even additional. This also even further de-emphasised the getting old bi reporting agenda even further. Towards the beginning, most of these “data visualization” equipment targeted on conclude-person investigation capabilities to the exclusion of all other agendas.

Domo Altered Analytics Endlessly

Domo entered the industry at a time when businesses started inquiring hard questions about the viability of the typically-desktop-oriented “data visualization” equipment for the company. What they gained in agility and user pleasure, they shed in governance and trustworthiness. There were being many other tradeoffs as well, but Domo arrived to marketplace with a model new get on BI / analytics and altered it for the very good in three major strategies:


Domo established the very first true cloud analytics platform that elevated effectiveness past the desktop ability of the present info visualization sellers (which normally relied on area Computer system or mac processing power), though also enabling IT all over again to govern and safe the analytics.

Design and style

Domo even further de-emphasised the require to turn tech individuals and enterprise users into designers by in its place making the Domo platform where just about anything produced looks very good. This would seem straightforward, but was revolutionary. There was a elementary misunderstanding by all the other distributors that someway the total current market preferred pixel-great manage.

That in-depth manage resulted in unattractive and often unusable dashboards and bi information because unqualified technical folks and users were thrust into the job of designer. Domo altered all of that so that users and specialized men and women can generate the content, but the layout of the system is this sort of that all material generally appears to be like expert, 100% of the time.


While Domo provides all the essential designs of BI content this kind of as basic, formatted BI reporting, it altered the concentrate entirely by wanting at the value of enabling business enterprise customers to travel insights from the info with lights-rapid overall performance (important to user pleasure and adoption) and married that with a solitary, seamless cloud system for consumers to collaborate around their analytics. The thought of collaborative analytics was not new, it just hardly ever experienced a prospect to work prior to Domo due to the fact of the fragmented, desktop and even conventional server-centered environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo carries on to thrust the sector towards excellence for.

When on the floor it might appear to be like overall performance, design and cohesiveness and collaboration might not be innovative alterations, but for any individual who lived via the suffering of the initial twenty several years of the BI room- with the massive spends with reduced ROI, reduced adoption, awful overall performance and fragmented person activities- it is in point the total difference to offering on the promise of BI and all its worth, even like BI reporting.

When you mix this forward-thinking heritage and platform with the most important emerging agenda for corporations nowadays around developing modern day “Data Apps” that leverage the ideas that produced Domo what it is today, Domo is now in the approach of redefining the industry the moment once again.

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