How to create interactive product images with AMP for Email

How to create interactive product images with AMP for Email

Up your email coding capabilities with this phase-by-phase AMP for E-mail tutorial. Build your personal electronic mail that lets viewers transform the colours of a item image.

In this this tutorial you will study how to create an interactive e-commerce e mail message. We’ll display screen a item with a number of colour possibilities. The reader will be ready to press every single coloration and dynamically update the item image. Here’s what it appears to be like like (see the total code case in point):

An example of an interactive ecommerce AMP element in an email.
As observed in Yahoo Mail inbox

When it is a relatively simple illustration, you will grow to be acquainted with a several vital AMP for E mail parts these types of as:

  • amp-img an AMP substitute for the html5 img tag.
  • amp-selector a management for selecting one or extra options
  • amp-bind responds to consumer actions this sort of as hovers, clicks, variety submissions, and many others.

To give you an concept of what else can be with these components, here’s a extra sophisticated example from Google. This adds the more complexity of displaying distinct merchandise (the 1-pack, 2-pack, and 3-pack) and lets persons see these merchandise in distinct colours, but the principle of what you’ll find out down below is the same.

An example of AMP for Email that uses interactive images for different product packs.

Stage 1 – Rapid Start with the AMP Playground

We will use the official AMP Playground for this tutorial. I have long gone forward and involved some essential CSS for laying out our product or service impression and the color selectors so you can concentrate on finding out how the AMP parts work.

Check out this tailor made AMP Playground for a quick way to get started.

An example of the code that generates the AMP ecommerce email element
The AMP Playground, established up just for this tutorial. View code in AMP Playground

Stage 2 – Include The Product Details

Code at close of Move 2

Let’s start laying out the concept. We’ll get started with the merchandise tile, description (just coloration in this circumstance), and the solution visuals. Insert the adhering to within the .

45 Qt Hard Cooler

Coloration Amber

Note, we’re utilizing [text]=colorChoice. This is a hook that we can use later on on in the tutorial to update the product description with the decided on shade. For example, when the person chooses “Blue”, the text will dynamically update from “COLOR Amber” to “COLOR Blue”.

Following let us add our to start with products picture. Let’s start off with our default color, Amber.

The is contained in just a div with a little bit of logic, [hidden]="!(colorChoice == 'Amber') which suggests that the Amber product or service impression will only be observed when the consumer selects the Amber color.

Upcoming, include the remaining merchandise illustrations or photos, one for each shade. Every single of these will initially be hidden, as the Amber coloration will be the default item variation.


An example of the AMP email code and the image is generates.
Setting the first products layout. Look at code in AMP Playground

Stage 3 – Introducing the Color Alternatives

It is last but not least time to add a selector for each individual of the color alternatives. We’ll use with the default, single-decision location so that they work a great deal like a radio button. And upon deciding upon a colour option, the amp-state will be updated to mirror that color preference. The alter to amp-state lets the rest of our document know to transform the products impression and the color description. Add the next beneath the product information.

The has an occasion set off. When it is chosen, it updates the colorChoice variable. This variable is made use of to display the suitable product or service impression and to update the color description text in the solution aspects.

on="pick out: AMP.setState(colorChoice: function.targetOption)"

At this level, go ahead and attempt deciding on every single shade alternative. You ought to see your products specifics update accordingly.

What the code for the AMP email looks like later on in development
Introducing the products shade selectors. Look at code in AMP Playground

Knowledge How it Operates

Listed here is a summary of the essential ideas used in this illustration.

Color Selectors: The color selector, , has a “select” celebration. When the action happens, it updates the colorChoice variable throughout the doc. ( is what associates an action with 1 or far more updates to the document.)

on="choose: AMP.setState(colorChoice: celebration.targetOption)"

Merchandise Photos: The product or service photos have primary logic to cover or clearly show each picture primarily based on the benefit of the colorChoice variable. Case in point: hidden = Accurate when colorChoice is not equivalent to ‘Amber’.

[hidden]="!(colorChoice == 'Amber')"

Product or service Description: The item description text also updates to the value of the colorChoice variable.


Show us what you made!

Following, I advocate sending on your own a copy of the concept you created from this tutorial. Use an e mail provider service provider that supports AMP for Email this kind of as AWeber or use the Gmail AMP Playground.

If you ended up impressed by this post, I’d love to see what you made! Share in the reviews down below or ship me an electronic mail and request me to get a appear.

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