Extensions and souvenirs | Seth’s Blog

When a brand is successful, there’s frequently a motivation to prolong it.

Disneyland was an extension of Disney films. It mirrored some of the magic of the motion pictures, but made one thing new and important as perfectly. Disneyland experienced some of the Disney essence and then created some thing additive and new.

Apple did the same detail with the Iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica look at is just a memento. It is not a superior look at. It’s not extra of a Leica than any of a dozen other overpriced watches could be seen to be. It is just there to remind you that you preferred the primary. It is a souvenir of a experience, not the creator.

Almost nothing completely wrong with a souvenir. I’m certain Leica will make a income from their enjoy with little hurt to the assure that the brand name by itself tends to make. But make too quite a few souvenirs and you grow to be a hollow shell, wasting the prospect to make the transform you find.

The crappy t-shirt you purchased at your beloved musician’s live performance is a souvenir, but they shouldn’t rely on that as their legacy or the engine of their expansion.

All working day, specific creators have to make choices about what they are heading to do future. At times we can develop an extension. And from time to time, we come to a decision to make a memento in its place.

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