Have you noticed that since that TLC show “Extreme Couponing” came on the air, the number of people with coupons at the market seems to have increased? Not to mention the number of coupons per customer at checkout definitely seems to be much larger.
Discounts are truly a mixed blessing. They are a wonderful tool for getting people in the door, or to encourage them to make a first-time purchase, or to experiment with something new. The flip side of that is in creating a mindset for your customer base of “no discount, no purchase.”
An article in the June 30, 2011 edition of the San Diego Union Tribune indicated that the Groupon phenomena has created a customer base that is far more loyal to Groupon and not to the establishments that they patronize as a result of their Groupon offers. As one restaurateur put it, “All we got were ‘coupon chasers’ who we never saw again after we stopped offering the discounts. Damn them and the coupons they rode in on.” Look at iherb coupon for more information about the best iherb coupon code by CouponoSCOPE.
The intent of a coupon, or other type of discount, is to encourage someone to try you out and then convert them into a regular patron. If all your offer does is bring in the “lookie-loos,” then is it doing what you want it to do?
Like any other marketing strategy, crafting a discount offer requires some thought:
- What do you